Crafting Excellence, One Lure at a Time

Our Journey: The Story Behind Louie's Lures

A Vision Born from Passion

Louie was born and raised in a small northern Illinois town called Lindenhurst. From a young age, he developed a passion for fishing and spent every spare moment he had on the water. 

In 2015, Louie decided to turn his hobby into a business and founded Louie’s Lures.

His goal was simple: to bring high quality, American made fishing lures to the consumer market at an affordable price.

Since then, Louie’s Lures has grown from a small, one-man operation to a successful brand with a team of over 13,000 anglers. Despite this growth, Louie has stayed true to his roots, maintaining the small-town values that he grew up with.

Community and Conservation: The Heartbeat of Louie's Lures

United by Water: Our Commitment to Conservation

Building a Legacy Beyond Lures

At Louie's Lures, our story is deeply intertwined with the waters that inspire our passion for fishing. It's not just about creating the best fishing lures on the market; it's about fostering a community that values and actively participates in the preservation of our natural waterways. Louie, a lifelong advocate for the great outdoors, believes that true success comes from giving back to the environment that has given us so much.

Our commitment to conservation is evident through our extensive involvement in local and national initiatives aimed at protecting and restoring aquatic habitats. We've partnered with environmental organizations to sponsor events that range from shoreline cleanups to educational workshops on sustainable fishing practices. Through these efforts, we aim to instill a sense of responsibility and stewardship in our community, ensuring that the joys of fishing can be passed down to future generations.

Where Fishing Passion and Purpose Unite

Explore the essence of Louie's Lures, where groundbreaking fishing tackle innovation aligns with a deep commitment to conserving our beloved waterways. Here, every lure is a story of passion, community, and environmental stewardship. Join us on a journey beyond the catch, into a world where angling and ecological care go hand in hand.

2023 Kenton, Ohio Louie's Lures Fishing Tournament

Beyond the Hook: Our Commitment to Waterway Conservation

But Louie’s Lures is more than just a fishing lure brand. They are committed to doing their part to protect and preserve the waterways that they love. That’s why they sponsor numerous shoreline cleanup events across the country and encourage their team members to get involved in their local communities.

Innovative Baits and Colors: The Louie's Lures Difference

One of the things that sets Louie’s Lures apart from the competition is the wide range of unique baits and colors that they offer. From stick baits to ned worms to their revolutionary new core shot technology, Louie’s Lures has something for every angler.

Forging Bonds: The Community-Driven Growth of Louie's Lures

Over the years, Louie’s Lures has formed strong bonds with passionate anglers from all over the nation. These relationships have helped them grow their business and make a positive impact in the world of fishing.

SETTING A NEW STANDARD IN THE FISHING INDUSTRY

Bound to our mission

2015
FOUNDING YEAR
13955
TEAM MEMBERS
22
SHORELINES MANAGED
721
MILES OF SHORELINE CLEANED
415000
BAITS MADE
44
EVENTS FORMED