Handpoured & Handcrafted Tackle | Made in USA

Handcrafted American Fishing Tackle

Precision - Performance - Mastery

At Louie’s Lures, we believe in providing the fishing community with artisan handcrafted fishing tackle made and or painted by some of America’s most talented craftsmen. Since its inception in 2015,  Louie’s Lures has supplied anglers with the highest quality Hand Poured Soft Baits and Handcrafted Hard Baits. At Louie’s Lures we believe quality American lures can be affordable.  Whether you are a beginner or even a professional angler, Louie’s Lures has something for everyone. Want to step up your fishing game? Join the Team Louie Fishing Team today to be part of a family of 10,000+ anglers from around the United States. 

Louie's Lures Soft Plastic Baits

Made right here in the United States, these high quality baits offer great action and durability.  

High Quality Soft Baits

Made from quality materials these hand-injected soft plastic baits provide exceptional action and high durability. 

Custom Painted Lures

Each custom painted lure is unique from one another which means no two are exactly alike give fish something new!

Performance In Mind

Field Tested & Tournament Ready

From the avid fisherman to a well seasoned tournament angler these lures and baits are ready to bring on a fight that any fish will surely remember. Fishing the fluid action of the lure is essential to providing more aggression or reaction based strikes. That is why Louie’s Lures has partnered up with some of the most skilled lure artisans in the Nation that have had years in the industry to perfect their tackle. 

Quality You Can Trust

We believe in quality products

We consider it our duty to provide anglers the essential tackle  that is needed to be a successful fishermen. The handcrafted lures and baits that we provide are carefully selected and sourced from talented craftsmen around the United States. Our promise is that every Louie’s Lures product that reaches the excited hands of a fisherman will service its intended function and help strike provide more strikes.

Louie's Lures
Independently verified
4.76 store rating (1193 reviews) | 4.80 product rating

Join the Family

Become part of the Team louie fishing team

With just over 10,000 national fishing team members, Team Louie is a leading role model within the fishing community. We strive for exceptional sportsmanship and actively partake in shoreline cleanups to maintain our waterways for future generations. Come join the Louie family today and meet other dedicated anglers from around the United States. 


Meet Our Partners

Our partners consist of those who go above and beyond to help maintain our waterways by actively partaking in shoreline cleanups and other waterway sustainability activities. 


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