Fresh From the Mold: Latest Lures in our Lineup!

Discover Uncharted Depths: Unveiling our Latest Innovations in Soft Plastic Baits!

Handcrafted American Fishing Tackle

Precision - Performance - Mastery

At Louie’s Lures, we are proud to offer some of the best fishing tackle on the market. Our custom soft plastic baits are made in the USA by skilled craftsmen, ensuring that each and every one is handcrafted with care and attention to detail. We are dedicated to creating top-quality products that not only perform exceptionally, but also stand the test of time. And with our innovative core shot technology, we are able to create soft plastic baits with a level of realism and action that is unmatched by any other bait on the market. These baits are designed to mimic the natural movements of live bait, making them irresistible to fish and giving you an edge on the water. As a member of Team Louie, you’ll join over 13,000 anglers from across the United States and have access to exclusive discounts and promotions. You’ll also have the opportunity to connect with other passionate anglers and share your experiences and expertise. So why wait? Take your fishing game to the next level with Louie’s Lures – the best choice for quality, innovation, and value.


Performance In Mind

Field Tested & Tournament Ready

From the avid fisherman to a well seasoned tournament angler these lures and baits are ready to bring on a fight that any fish will surely remember. Fishing the fluid action of the lure is essential to providing more aggression or reaction based strikes. That is why Louie’s Lures has partnered up with some of the most skilled lure artisans in the Nation that have had years in the industry to perfect their tackle. 


Quality You Can Trust

We believe in quality products

We consider it our duty to provide anglers the essential tackle  that is needed to be a successful fishermen. The handcrafted lures and baits that we provide are carefully selected and sourced from talented craftsmen around the United States. Our promise is that every Louie’s Lures product that reaches the excited hands of a fisherman will service its intended function and help strike provide more strikes.


Shop & Product Ratings

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Join the Family

Become part of the Team louie fishing team

With just over 13,000 national fishing team members, Team Louie is a leading role model within the fishing community. We strive for exceptional sportsmanship and actively partake in shoreline cleanups to maintain our waterways for future generations. Come join the Louie family today and meet other dedicated anglers from around the United States. 

Meet Our Partners

Our partners consist of those who go above and beyond to help maintain our waterways by actively partaking in shoreline cleanups and other waterway sustainability activities.