
Designed for serious anglers, Louie’s Lures delivers superior durability, action, and performance. Step up your game and fish with confidence today!
FEATURED BAIT TYPES
Crafted to last strike after strike.
FEATURED SOFT PLASTIC BAITS
Visit our shop to see our various bait series.Â

Laminate Stick Bait
$6.37

Laminate Stick Bait
$6.37

Core Shot Stick Bait
$6.95
HANDCRAFTED AMERICAN FISHING TACKLE
At Louie’s Lures, we are proud to offer some of the best fishing tackle on the market. Our custom soft plastic baits are made in the USA by skilled craftsmen, ensuring that each and every one is handcrafted with care and attention to detail. We are dedicated to creating top-quality products that not only perform exceptionally, but also stand the test of time. And with our innovative core shot technology, we are able to create soft plastic baits with a level of realism and action that is unmatched by any other bait on the market. These baits are designed to mimic the natural movements of live bait, making them irresistible to fish and giving you an edge on the water. As a member of Team Louie, you’ll join over 13,000 anglers from across the United States and have access to exclusive discounts and promotions. You’ll also have the opportunity to connect with other passionate anglers and share your experiences and expertise. So why wait? Take your fishing game to the next level with Louie’s Lures – the best choice for quality, innovation, and value.
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REEL IN KNOWLEDGE, CAST OUT DOUBT!
Discover our Learning Center, a hub for freshwater fishing guides suitable for all skill levels. Dive into essential techniques and tips to enhance your fishing journey, all through our concise, easy-to-follow guides.
The Ultimate Tacklebox Makeover: Organizing Your Soft Plastic Baits for Peak Performance
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Posted by
Louie
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Transform your tacklebox with expert tips on organizing soft plastic baits for peak fishing performance and easy access.
Soft Plastic Swimbaits 101: How to Trigger Aggressive Strikes from Big Bass
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Posted by
Louie
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Master soft plastic swimbaits to trigger aggressive strikes from big bass. Learn techniques, color matching, and optimal fishing strategies.
Pro Tips for Rigging Senko-Style Worms: Simple Techniques for More Bass Bites
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Posted by
Louie
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Master pro tips for rigging Senko-style worms to boost your bass fishing success with techniques like wacky, Texas, and Neko rigging.