Iconic Soft Plastic Baits

FEATURED BAIT TYPES

Crafted to last strike after strike.

Soft Plastic Worms (36)

Soft Plastic Ned Worms (9)

Soft Plastic Jerkbaits (15)

Soft Plastic Razor Craws (15)

FIELD TESTED & TOURNAMENT READY

FEATURED SOFT PLASTIC BAITS

Visit our shop to see our various bait series. 

Louie’s Lures – Motor Oil Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures Motor Oil Flukes flaunts slick motor oil coloration above the lateral line with semi-transparent below along with red flakes. Each Motor Oil Fluke is unique, and different and produces three color pigment slick motor oil, semi-transparent (clear), and red spots (red flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  

Louie’s Lures – Witch’s Brew Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures Witch's Brew Flukes flaunts a flashy Petrifying Purple coloration above the lateral line with clear semi-transparent below along with black flakes. Each Witch's Brew Fluke is unique, and different and produces three color pigments petrifying purple, semi transparent(clear), and black spots (black flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  

Louie’s Lures – Blueberry Rush Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures Blueberry Rush Flukes flaunts a vibrant blue coloration above the lateral line with semi-transparent below along with blue flakes. Each Blueberry Rush Fluke is unique, and different and produces three color pigments vibrant blue, semi-transparent (clear), and blue spots (blue flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  

Louie’s Lures – Jester Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures Jester Flukes flaunts a semi-transparent coloration above the lateral line with vibrant orange below along with blue & green flakes. Each Jester Fluke is unique, and different and produces three color pigments vibrant orange, semi-transparent (clear), blue and green spots (blue & green flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches    

Louie’s Lures – The Lou Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures The Lou Flukes flaunts a flashy Iconic Louie’s Lures Green coloration above the lateral line with semi-transparent below along with black flakes. The Lou Fluke is unique, and different and produces three color pigments Iconic Louie’s Lures Green, semi-transparent(clear), and green spots (green flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  

Louie’s Lures – Chocolate Chip Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures Chocolate Chip Flukes flaunts a flashy dark brown coloration above the lateral line with light brown below along with black flakes. Each Chocolate Chip Fluke is unique, and different and produces three color pigments dark brown, light brown, and black spots (black flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  

Louie’s Lures – The Lou w/ White Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures The Lou w/White Flukes flaunts the iconic Louie’s Lures green color above the lateral line with vibrant white below along with white flakes. Each Lou w/White Flukes is unique, and different and produces three color pigments deep black, vibrant white, and white spots (white flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches    

Louie’s Lures – ʻOumuamua Split Tail Jerkbaits (4 COUNT)

$6.00
The Louie’s Lures ʻOumuamua Flukes flaunts a semi-translucent purple coloration above the lateral line with bright pink below along with pink flakes. Each ʻOumuamua is unique, and different and produces three color pigments semi-translucent purple, bright pink, and pink spots (pink flakes). The Louie's Lures Flukes mimics a struggling bait fish, that can be used as a finesses bait on Texas rig, shaky head jig, drop-shot rig, or Carolina rig. The flukes feature a hook slot, ready for your hook!     These baits are made from soft floating plastic.    Master Craftsman: Louie’s Lures Ideal for: PanfishLargemouth Bass, Smallmouth Bass, Striped Bass, and Northern Pike Quantity: 4 count Length: 4 inches  
PRECISION - PERFORMANCE - MASTERY

HANDCRAFTED AMERICAN FISHING TACKLE

At Louie’s Lures, we are proud to offer some of the best fishing tackle on the market. Our custom soft plastic baits are made in the USA by skilled craftsmen, ensuring that each and every one is handcrafted with care and attention to detail. We are dedicated to creating top-quality products that not only perform exceptionally, but also stand the test of time. And with our innovative core shot technology, we are able to create soft plastic baits with a level of realism and action that is unmatched by any other bait on the market. These baits are designed to mimic the natural movements of live bait, making them irresistible to fish and giving you an edge on the water. As a member of Team Louie, you’ll join over 13,000 anglers from across the United States and have access to exclusive discounts and promotions. You’ll also have the opportunity to connect with other passionate anglers and share your experiences and expertise. So why wait? Take your fishing game to the next level with Louie’s Lures – the best choice for quality, innovation, and value.

 

GET NOTIFIED ON UPCOMING WHATNOT LIVESTREAMS

Will be used in accordance with our Privacy Policy

THE LEARNING CENTER

REEL IN KNOWLEDGE, CAST OUT DOUBT!

Discover our Learning Center, a hub for freshwater fishing guides suitable for all skill levels. Dive into essential techniques and tips to enhance your fishing journey, all through our concise, easy-to-follow guides.